Sunday, January 3, 2016

Hybrid car sales

Hybrid car sales

Hybrid car sales are one of the "silver bullets" that are expected to save what is charitably described as a struggling industry. Everyone knows the auto industry - or at least the American auto industry - has been going downhill for forty years or more. Everyone knows that GM and Chrysler had to go through bankruptcy court this past year, and that Ford were nearly there themselves.

But hybrid car sales can be what saves the industry. And with it thousands of jobs.

Thanks to the effects of the recession, the tastes of Americans have changed drastically over the past eighteen months. Gone are the days of the giant pick-up trucks and SUVs, huge cars, much larger than what most people actually need, that get poor gas mileage and suffer from high tax penalties. And these are the cars, the trucks really, that Americans have been buying for going on twenty years.

But not anymore. It's not just the bad mileage and the tax losses, both of which can add up to thousands of dollars a year, but it's also the image of yourself you project to the world when you drive one of those behemoths. Most people don't want to look like they don't really care about the environment, the future in general, and as a result hybrid car sales have skyrocketed.



Between August 2008 and July 2009, for example, hybrid car sales jumped nearly fifty percent. The biggest gainer was Nissan's Altima hybrid, which seemed to be gaining exponentially even in a market filled with big movers. It sold 3000 more units in August 2009 than in July 2009, for example, and moved into third place behind the legendary Prius. Even hotter than the Altima is the Honda Insight, which comes in second place and sold over 4000 units this past August. That's a big jump over the July number of just over one-thousand units, and a number that will keep growing as fuel prices soar.

That "legendary Prius" of the previous paragraph is, of course, the Toyota Prius, which is legendary because it's quite obviously the high-water-point of hybrid cars and, as a result, hybrid car sales. The Prius in fact has outsold all other hybrid cars combined. It's a juggernaut that doesn't show signs of slowing down any time soon.

As a result, American car makers have suffered and are playing catch-up. The Chevy Volt, which is itself a hybrid gas-electric car, is expected to make a significant dent in the Prius's dominance, but that's still months away. In the meantime Detroit will sit and wait for a potential savior - hopefully sooner than later.

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Hybrid car sales
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